The TTOC Sponsorship workship gets underway today(Friday) at the Cascadia Hotel at 5pm and continues on Saturday and Sunday at the same venue starting at 9am.

Key issues impacting on the global sports marketing sector will be discussed. These issues are engaging the attention of some of the world's major sport rights-holders such as IOC,FIFA,IAAF,NBA and UEFA to name a few.

Questions such as the impact of new media,obesity,the youth market and a waning lack of interest in sport. The role of potential sponsors and sponsors in the fast food , alcohol and tobacco industries.What impact do these issues have on the marketing and sponsor strategies of Sport Organisations? How do they shape the development of sponsorship programmes?

The TTOC inaugural sport sponsorship work shop will address these issues and more in an effort to provide local sport decision makers with the tools and principles required to successfully develop a local sport sponsorship market.

German sport marketing expert Christopher Weck will facilitate the historic workshop.